Yusuf Hakym
Psychology Feeds The Strategy
Services
I use the entire Google and Microsoft Suites for documentation and presentation purposes, in tandem with Adobe Photoshop and Adobe Premiere Pro to achieve engaging visual storytelling.
I have experience in behavioral/analytical psychology and sciences, research study, animation direction, screenplay, team leadership, and social media marketing. My varied skillset harmonizes data and creativity, making more informed decisions and developing solutions that consumers can find joy in.
RESEARCH
Empirical research, building and sharing knowledge. Establishing a large, broad dataset is crucial to understanding where your business fits in.
DATA VISUALIZATION
Infographics, presentations and competitive audits emphasize a call to action, internally and externally.
DATA AND RESEARCH INSIGHTS
Extracting insights, for example to identify pain points, demographics, or behavior prediction.
USER EXPERIENCE DESIGN/RESEARCH
Emphasizing inclusive, user-centered design in planning. Conceptualizing through prototypes, behavioral analysis, and product testing.
WRITING
Effectively communicating goals, appeals, and empathy through media and business.
VIDEO INITIATIVES
Video Editing, Voiceover, Photoshop. I have 9 years of broad experience, from interviews to animation.
ABOUT ME
I graduated Cum Laude from the University of Houston with a Bachelor's degree in Psychology. My experience is rooted in industry psychology study, creative media production, and user experience design. Together, these disciplines allow me to connect with people's wants and needs under the surface, and develop a solution that addresses them.
I've earned certificates from creating products in programs held by Google and Pixar, as well as becoming inducted in the NSLS, an accredited honors society. Through this experience I've employed my research, UX Design, video production, and writing skills to contribute towards social welfare through projects, and I'd love to do the same for you.
If you'd like to work together, please reach out to me.
Research Proposal - Literature Review
I structured and conceived a 14-page research proposal on the relationship between food and productivity. To do so, I surveyed secondary case study research and extracted valuable insights. I employed knowledge of mathematical models to determine study efficacy.
Research Study, Empirical Research, Documentation, Behavioral Science
Data Analytics - Competitive Audit Research
One of several competitive audits I've done through user testing and survey research. Data tells you "what", extracting insights from competitor data to ideate solutions tells you the "why". This process of defining, ideating, and prototyping allows for informed decisions at every step.
By applying psychology, we can understand the relationship between a product and consumer, building a solution with the user in mind.
Research, Data Visualization and Entry, User Experience Insights
Animated Shorts
I conceptualized an intellectual property and hired a multitalented media production team of 10 members to produce social-media animated shorts promoting the property. Organized pipeline using Google and Microsoft Suites, efficiently communicating tasks with internal documentation.
Designed original scripts, character art, voice acting method, and environments; delegated production tasks to team members to create finished animations. Directed animations consisting of character movements, to produce entertaining animated shorts.
Adobe Premiere Pro, Adobe Photoshop, Audacity, Document Software, Team Management.
Wondergear Shorts Teaser Export (1).mp4Video Initiatives
This is a video initiative requested from the University of Houston to promote the Jack J Valenti College of Communication. The task was to provide a short biographical summary of Jack Valenti, and contextualize the college's namesake for the student body.
I have 9 years of experience in Adobe Premiere Pro, and have experience with recording and post-production of interviews, biographies, B-roll, PSAs, advertisements, and more.
Video Editing (Adobe Premiere Pro), Voiceover (Audacity), Research
Jack J Valenti Video Initiative- Yusuf Hakym.mp4